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Pink Sugar

About Us

Pregnancy and infant loss is tragically common, yet still very misunderstood and rarely discussed. Many families leave the hospital carrying not only grief, but trauma from how their loss was handled. By supporting both families and healthcare systems, Heidi Saint James seeks to create lasting change by ensuring that no family feels rushed, dismissed, or alone during one of the most vulnerable moments of their lives.

Through the creation of healing environments, the gifting of personalized flower preservations, and education to the public on how to support families experiencing loss, Heidi Saint James is changing the way baby loss is cared for.

Our Story

​In May 2024, our daughter, Heidi, was born and passed away during birth as a result of preventable medical negligence on behalf of our nurse. Through our overwhelming grief, we experienced firsthand how isolating pregnancy and infant loss can feel for families. 

Heidi’s life, though brief, continues to guide us toward purpose, advocacy, and healing. In her honor, we founded Heidi Saint James. 

The name reflects both the girl and boy names we held close (Heidi and James) when we awaited our baby’s birth. It wasn't until a nurse came up to us and whispered, "I'm so sorry but she didn't make it", that we found out she was a girl.

 

Shortly after Heidi passed, our priest came to bless her in the hospital and shared with us that she is now considered a saint in the Catholic Church. That blessing brought us a lot of comfort, inspiring the name Heidi Saint James.

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Meet The Board

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